EN / CZ
9. 4. 2026

“When the kids grow up. Who is our target audience?” F-A-T and AC LAB have opened up the topic of animation for young audiences.

The meetup of the Film - Animation - Theory (F-A-T) animators’ platform, traditionally held at Kino Kavalírka, focused on the issue of identifying a target audience in animation on April 8th. It specifically focused on those whom domestic animation rarely addresses: young people. Partners of the event were Audiovisual Connect LAB and Kino Kavalírka.

“Where are the animated films for those who have outgrown fairy tales? And when they do appear, why are there so few of them? Is it worth betting on this target audience, or is it the least loyal audience, whose interests change so quickly that it simply isn’t worth investing in an animated film for them? Is there such a thing as YOUNG ADULT SWIM?” – These were the questions that Michaela Režová (co-founder of F-A-T and host of the event) sought to answer together with our guests: producer and FAMU student Tereza Havlová (BATCH film), director and FAMU student Eliška Jirásková, director and art director Marek Náprstek, director and UMPRUM student Julie Černá, and editor-in-chief of Czech Television's online platform iVysílání Eva Rálková, who participated remotely.

The discussion was followed by a screening of a selection of animated films and informal networking over drinks.

The event’s visuals were created by animator and illustrator Barbora Halířová.

 

This event is part of Audiovisual Connect LAB (AC LAB), an international project aimed at enhancing film literacy among young people aged 15–19 and supporting the long-term development of audiences for European cinema by linking education, research, and advocacy.

Funded by the European Union. The views expressed are those of the author and do not necessarily reflect the official position of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the EACEA is responsible for the views expressed.

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