As part of Short Waves Showcase, organized by our partner Fundacja Edukacji Kulturalnej, a project focused on audience development will be launched. Its goal is to connect short film creators with audiences as well as both professional and general public. The project will be based on several key activities, including a dedicated focus group, a workshop for short-format creators, and educational activities for the audience.  

The focus group will serve as a platform where viewers provide direct feedback on films and their promotional materials. The aim is not only to evaluate the final film but also to analyse audience expectations, the impact of marketing, and communication strategies. Filmmakers will gain valuable insights into how their work resonates with different audience groups, what expectations they have, and how to improve the promotion of short films.  

A workshop for creators will be an essential part of the project, helping filmmakers better define their artistic style, communicate their films effectively, and engage with audience reactions. Workshop participants will have the opportunity to discuss audience engagement strategies and share experiences from various approaches to promoting short films.  
This project also contributes to developing the audience itself, encouraging viewers to reflect on their perception of audiovisual content, analyse the impact of promotion, and better articulate their viewing experience.